Axa Insurance Music

[Whoa Nelly]

Does anyone know the music in the Axa Insurance advert. It sounds like someone influenced by The Cocteau Twins etc

[Stephen_G]

Our Sleepless Forest appear to be the Artist in the ad, but nothing on the title... yet.

[Whoa Nelly]

Thanks Judge. I've been reading a bit about them. Influenced by Radiohead and Sigur Ros apparently.

[mickcafcb]

As soon as heard this, my ears pricked up as I recognised it. It may not be them performing it, but it is a song by Icelandic band Mum.

[sam.p]

The music is not a song by Mum, but does have the same bassline as a Mum track. The music was not intended to sound like Mum, and was made in a short time, to specific instructions. We don't want the song to be regarded as an 'our sleepless forest' track, as it was made in 2 days exclusively for the advert. The style is quite separate from the music we make and want to put across as 'our sleepless forest'.

[RM1971]

The song is a cover of a 1950's song by Kitty Kallen... See quote from AXA


"AXA is positioning ‘Little Things Mean a Lot’ as the central theme running throughout the campaign and into activity throughout 2014. This represents a continuation of our previous healthcare and wealth campaigns.

The TV ad features an exclusive cover of Little Things Mean a Lot, a song first made popular by Kitty Kallen in the 1950s. A new version has been recorded specially for the campaign. The recording overlays compelling and emotionally engaging films which portray how AXA offers more than its traditional insurance products to enhance its customer experience"


Regards


RM

[RM1971]

The song is a cover of a 1950's song by Kitty Kallen... See quote from AXA


"AXA is positioning ‘Little Things Mean a Lot’ as the central theme running throughout the campaign and into activity throughout 2014. This represents a continuation of our previous healthcare and wealth campaigns.

The TV ad features an exclusive cover of Little Things Mean a Lot, a song first made popular by Kitty Kallen in the 1950s. A new version has been recorded specially for the campaign. The recording overlays compelling and emotionally engaging films which portray how AXA offers more than its traditional insurance products to enhance its customer experience"


Regards


RM