Trash TV aimed at the moronic majority in this country. Cheaply made, endlessly repeated with no fees to anyone, and spin off income from witless idiots who make telephone votes. And then even more rake off from the debut single, debut album and the BGT tour., before the hapless winners sink without trace. Of course it will be saturation coverage. Which serves us right!
And Cowell doesn't really make much money fom the winner. That is too much like hard work. Dump them after the first album, and move on to the next TV series..