It must come as no surprise to people with children that holidays during term time are less expensive that during the school holidays. It has been so forever, not for just the past few years. It is one of the things that parents must take on board.
Holiday companies are in business to make money. Their product is not one of life’s essentials and the government has no business interfering in its pricing structure. I read an article a few weeks ago which addressed the increase in Air Passenger Duty. It said that “hard pressed families would have to pay an extra £xxx on a holiday for four to Florida”. Perlease! “Hard pressed” and “holidays to Florida” do not sit in the same sentence.
As for taking children out of school: it is against the law to do so without permission and most schools, under instructions from their local authorities, are adopting a harder line on granting permission. This is the way forward. Taking children out of school interrups their education, but also impinges on that of their classmates when teachers have to give extra help to enable the absentees to catch up.. Further, many children will see no difference between one classmate taking two weeks out to go to Majorca and another one taking two weeks truanting round the local shopping centre.
Finally, if you really want any further convincing, look at the number of parents of children from State schools who take their children out of school (cost to parents: £0) and then the number of parents of children from fee-paying schools who do so (cost to parents £150-£600pw). You will find that the former outnumber the latter by about 25 to 1.
Parents must accept that their children must attend school for the entire term and must tailor their holidays accordingly. A fortnight in Florida is not “educational” and they should not kid themselves that it is to justify their child