Cosmetic Adverts Retouching / Fakery

[barney15c]

A female MP (Jo Swinson) has sucessfully campained to get the advertising standards agency to ban misleading cosmetic adverts from magazines etc.

Hard to see how the companys can justify it.

Mabelene mascara adverts use fake lashes or airbrushed longer ones on their model

Loreal shampoo especially Cheryl Cole used hair extentions in her adverts.

Plus all the photoshopped images on the fashion mags covers.

All adds up to a pretty blatant misrepresentation as to the claims that the cosmetic companies make.

Would be interested to here what other AB users think.

[bednobs]

i think that surely no one is stupid enough to believe the claims anyway?

[barney15c]

Beleive me there are a lot of sheep who hang on every word that is fed to them by the advertising industry.

[Euphemia]

Ah well, it just goes to show that a pot of Nivea will do the job just as well as Creme de la Mer.

[milly143]

I agree with Bednobs. I've never seen an ad for any cosmetic and believed it would make my skin, eyes, hair, etc anything like it looks on the ad.

[bednobs]

really? People actually believe their hair can be really glossy by using a certain shampoo? Or that they can get rid of wrinkles?

[ummmm]

About time....

Some of the ads are obvious fakes....but not ones like Cheryl Cole's. I would have no idea she was wearing hair extensions.

[bednobs]

it says it at the bottom of the screen ummmmm!

[ummmm]

The only only hair extensions I've seen in real life looks like straw.

And, no, I didn't think the shampoo made her hair that glossy...

[barney15c]

Its almost like wearing a wig and then trying to pass it off as your own hair.

[VHG]

The problem is that these celebrities looking "perfect" makes women (and even teenagers and children) feel inadequate.

And this constant emphasis on looks and make up is making younger and younder children demand make up, grown up clothes, sexy underwear etc.

I have an 9 year old female relative and she is already studying magazines and web sites with glamourous models on them and asking for clothes and make up so she can look like them.

It is very sad.

[chelle7272]

yes agree with bednobs too, I find ti ridiculous that people believe such adverts. Petty i know, but i do enjoy it when they have to fess up, like with barney's example of the cheryl cole ad - they had to add the disclaimer that she was using extensions. Some won't notice it on the tv but when it's on the radio it does make me chuckle - what is the point - some people must be very very dim......

[milly143]

But Uh, ,may I suggest some E45 for the little dry skin problem you appear to be having Barney.

Ummmm, I could have guessed that Cheryl was wearing extentions but that just because I know what they look like. However, even if you didn't know that you could guess she would have also had about 12 hours worth of styling done on that hair before filming the ad. If the bottle of Loreal comes with 3 top stylists, then I'll believe the ad.

[jno]

if they found nobody believed the claims they'd stop advertising pretty sharpish; why waste the money?

[barney15c]

OK answer this truthfully.

You have 2 products that claim identical things, are similar in quality, and are similar in price. One advertises with a model that has been retouched. The other has an advert where the model had a natural look but is not enhanced. What product would you buy?

[ummmm]

Freshly dyed hair and heat styling will get the glossy look.

The problem more than anything is for people with real imperfections. Spots, blemishes, dark circles etc etc. They would try anything for the flawless skin that's advertised.

It's playing on peoples insecurities and it's morally wrong.

[milly143]

I would buy the one that looks more natural, as it's more believable.

[ummmm]

And I'm not sure. I'm not big into cosmetics...

[barney15c]

would an image conscious teenager though...

[Ankou]

the cosmetics industry in the uk is worth over £6bn a year, so clearly a lot of women (and men i suppose) really do believe this guff.

[milly143]

Perhaps there should be more pressure on the mags, etc to promote to teenagers the best ways of getting healthy skin, hair, etc without the use for 12 tons of slap. However I suspect the lure of money they get from the cosmetics companies is too tempting.