I don't object to eating horsemeat as long as I know I'm eating it, I have done so out of UK and enjoyed it.
However I would now want to know it's not been pumped full of Equine drugs that have not been manufactured with human consumption in mind, and that I think is going to be a bit harder to find out.
Well, IMO, if you order horse & get horse, then no problem.... Order beef & get beef, same again, no problem..... It's the mucking about that gets my goat!!!!