it sounds to me like an initiative to persuade people to say what the authorities want to hear. "Patients have an entitlement to be treated as quickly as possible but also at a time that fits in with their lives...."
this sounds suspiciously like a survey sent to "customers" of a particular fire brigade, asking them if they'd be happy if a fire appliance reached their burning house within ten minutes. the result was a majority "yes". thus the brigade's response time was downgraded from the then within 7 minutes "due to public demand".