Games in France, probably elsewhere, regularly start late by our standards, at 8.45. Don't think TV has anything to do with it. The French prefer that time. A lot of workers work until 6 or later and the French do everything late anyway, including eating in the evening.
Where you get messed about there by TV is the clubs announce their fixtures and times at the start of the season. Fine, but then the TV companies intervene and have the times, and sometimes the dates, changed to suit themselves. This can be quite late on, to the annoyance of those who plan trips