In Light Of Recent Events, Should Ba Pull This Advert?

[sp1814]

Or are people being overly sensitive?

http://www.independent.co.uk/news/uk/mh370-british-airways-run-escape-to-the-indian-ocean-ad-in-spite-of-malaysian-plane-disappearance-9219376.html

Timing is appalling, but that's down to bad luck - I would've thought that people must know that BA wouldn't be deliberately insensitive.

[2sp_]

I honestly think it's just down to bad timing and people being overly sensitive.

Some people seem to be taking outrage and offence to a professional level.

[rockyracoon]

Life goes on as they say and it wouldn't be fair to the economies of the Indian ocean islands that depend on tourism to not advertise it.

[jackthehat]

Could have been worse............

http://www.theguardian.com/film/2014/mar/24/plane-crash-film-shelved-similarities-mh370

[youngmafbog]

Bad timing, but you would have thought the seniors would have been on the ball and pulled it.

I guess someone at BA is having a bad day now!

[jno]

when fighting breaks out in Egypt, people stop going - but is anyone going to stop going to the (incredibly vast) Indian Ocean because a plane crashed in a remote part of it? If not, I can't see why BA should stop advertising it.

[youngmafbog]

If the general public was as rational as you are then I would agree with you.

But they are not.

[ummmm]

Over sensitive.

[Kromovaracun]

No, they shouldn't pull out. I don't see how mentioning the Indian ocean in an advert is suddenly going to remind people that it's there.

Plus correct me if I'm wrong but surely there must have been dozens of flights in that part of the world by now which have gone on just fine.

[anotheoldgit]

Are we to stop advertising any area where a tragedy has occurred there recently?

[jno]

depends on how narrowly defined the place is, aog, I think. You'd hardly have advertised the delights of Lockerbie soon after the plane crash there, not least because you'd want to spare the feelings of the locals. But an ocean is too big and too impersonal to warrant being withdrawn from promotions.

[ludwig]

No. I don't see any issue here. Just an unfortunate coincidence.

[ludwig]

..of course if it had been a Malaysian Airways ad, that would be different.