At some point someone will decide that a row of asterisks is an incredibly offensive symbol, and loads of software will have to be changed. A bit like the millenium bug.
It kind of makes the question hard to answer. Jews, Welsh sheep farmers, bog snorkellers, Bank of England - each of these would require a completely different response.
This is killing me - I'm normally quite good at cryptic crosswords, but for the life of me, I can't work out what the asterisks are supposed to represent.
Don't try repeating the word - just give us a clue.