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Should Advertisers Pander To Diversity?

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anotheoldgit | 10:37 Sat 26th Aug 2017 | News
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http://www.dailymail.co.uk/news/article-4825294/Advertisers-away-using-white-straight-customers.html

/// Marketing departments are promoting diversity in their campaigns to 'prevent perceived discrimination', a survey of 500 companies has revealed. ///

It would seem that if you are a white, straight model, you are already experiencing 'perceived discrimination'.
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The survey in the article said the population was 87.2%, 2% mixed race, 6.9% Asian, 3% black and just 1% othere. Perhaps rather than trying not to appear racist or homophobic or whatever the trendy thing is (as the article imply) they should be looking at population % and cast accordingly. If advertisers are trying to catch their customer base then the 87.2% is...
10:54 Sat 26th Aug 2017
Taking into account your potential customer base is not pandering to diversity!
Models don't have to be straight or gay - they are posing or acting, not reflecting their true sexuality. Many straight actors play gay men and women, and vice versa
Islay,
\\Taking into account your potential customer base is not pandering to diversity!//

so allowing a Muslim not to serve bottles of alcohol in a shop that sells alcohol isn't pandering to diversity then.?


Dave.
Entirely different webbo
does AOG HAVE to ascribe anything and everything to race and colour ? No, but he does !
Hey AOG shouldnt you be down the ring of steel - Notting Hill that is - being knocked about by the flying beasts ?

{picture it - thumping hypnotic boogie woogie muzak.....
thwop ! AOG is hit by something [soft but powerful] and video of AOG in full metal jaket flying across the crowded road]

he shakes himself awayke - it IS all a dream

advertisers pander after profits - have you noticed ?

sales were higher it was shown ( fifty y ago so it mightve changed) if the ads were with cute attractive anglos

[buy one and you are buying into their life style]

Lol did you mean beasts or breasts?
The survey in the article said the population was 87.2%, 2% mixed race, 6.9% Asian, 3% black and just 1% othere.

Perhaps rather than trying not to appear racist or homophobic or whatever the trendy thing is (as the article imply) they should be looking at population % and cast accordingly.

If advertisers are trying to catch their customer base then the 87.2% is by far the biggest.
Missed a word out 87.2% white.
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Obviously touching on some raw nerves once again, that is what makes these kind of threads so popular.
How many in that Dove photo are lesbian?
It would seem that if you are a white, straight model, you are now experiencing a greater variety of roles to apply for, and with that an increase in the competition applying for said roles.

In my view some advertisers handle things clumsily and a situation can appear forced, good advertising and you don't notice that at all.
// Obviously touching on some raw nerves once again, that is what makes these kind of threads so popular.//

yeah all eleven of us at each other throats

are you sure you dont wanna go down Notting Hill
I'll pay the fare !
Question Author
/// Unilever's Dove Real Beauty campaign showcased 32 women, aged 11 to 71, from 15 countries ///

http://i.dailymail.co.uk/i/pix/2017/08/26/09/439275D300000578-4825294-image-a-36_1503735154087.jpg

Pick out those coming from 15 different country.

/// Transport for London has axed images of a four-year-old Muslim girl used in its £2million campaign for schools and nurseries. ///

http://i.dailymail.co.uk/i/pix/2017/08/14/08/433DED6D00000578-4788220-image-a-5_1502696069896.jpg

Oh dear, now we are in trouble.

Advertisers are in the business of generating money for their clients. If tweaking a campaign here or there makes the product more appealling to a greater number of people.......job done!
We've discussed the Little Londoners book elsewhere, a faux pas - poor research really.
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Peter Pedant

/// yeah all eleven of us at each other throats ///

/// are you sure you dont wanna go down Notting Hill
I'll pay the fare ! ///

No thanks, they already have enough 'trouble makers' there already.
//No thanks, they already have enough 'trouble makers' there already.//

er this year you are adopting a 'hands off' approach ?
Where is Maylins Mummy & Daddy, couldn't they get a visa?
You'll have to see if you can locate a copy of the book if any ever got out, I don't want to spoil the ending.

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