Banned Iceland Ad

[tiggerblue10]

Tried searching for a post on this but nothing came up (unless I haven't searched properly or its been removed from AB as well and this thread will disappear too)!

This advert has been banned for being too political and having Greenpeace involvement.



I think Iceland are just highlighting the fact that they're removing palm oil from their own brand foods for the reasons in their video.

Anyway, it brought a tear to my eye. What do you think?

[Rosie29]

I agree tigger. Good luck to Iceland for raising awareness of this.

[ladybirder]

I completely agree with the message and if this ad brings their plight to the attention of more people then good for Iceland. I hope more companies follow. Orangutans are fabulous creatures.
Has this really been banned and by whom?

[Mamyalynne]

It is a shame it has been banned as it's an important message.

[Rosie29]

I think it was banned because advertisements may not include a "political "message.

[spathiphyllum]

I think they knew it would get banned

[hc4361]

The film was banned by Clearcast, which is responsible for the clearance of television ads before they are broadcast, on the grounds of it being seen to support a political issue.

https://www.dailymail.co.uk/wires/reuters/article-6372607/UK-supermarket-Christmas-advert-banned-political.html

[Rosie29]

Sorry tigger you already said that in OP

[Mamyalynne]

That's right, yes.

https://www.bbc.co.uk/news/uk-wales-46157107

[ladybirder]

It's a warning about one issue in the destruction of the flipping planet FGS. What's the matter with people. I despair.
Glad to see Jessica in The Guardian agrees with me.
https://www.theguardian.com/commentisfree/2018/nov/09/iceland-christmas-ad-palm-oil-banned

[Rosie29]

Anyway banning it has apparently drawn a lot of attention to it on various social meeedia forums.

[ladybirder]

Good Rosie.

[tiggerblue10]

Yes, totally backfired!

[hc4361]

As so many people skip tv adverts it could be that more people have seen it already than would have watched it on tv

Well done, Iceland. I hope other supermarkets and food producers follow suit

[ladybirder]

Me too hc. The next time I am asked to write a review after a home delivery from my local Waitrose I shall squeeze a mention in somewhere.

[-SharonA-]

Loved the ad!

[woofgang]

I think if Iceland had made its own advert on the same subject instead of using one associated with Green Peace, their ad wouldn’t have been banned. I also think it was a stroke of genius on their part. They are getting a free viral internet ad campaign and saving mega bucks in tv placements costs

[Tilly2]

Well done to them for making a stand and a splash!

[Barmaid]

I agree with Woofgang. Superb bit of marketing. Think the message is a good one too.

[hc4361]

Let's all boycott goods that use palm oil. It is possible but it will probably cost more

[pastafreak]

There are signs in Iceland shops, but the commercial would have reached a wider audience. I think Iceland has been at the forefront of green issues for a while. Well done them.