It will undoubtedly get nicknames no matter what it is called.
The Spike in Dublin has the following list:
//The Spire in the Mire; The Stiletto in the Ghetto; The Nail in the Pale; The Stiffy by the Liffey; The Pin in the Bin and our favourite, The Erection at the Intersection.//
Regardless of whatever nickname it eventually acquires, it seems to be a rather pointless development.
Still, it'll be applauded as another triumph for Sir Norman...
On the other hand, if the building housed MI5, MI6, and other clandestine organizations it could be named The Eye Of The Needle. OK, mamy, I get you now.
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