In my humble opinion this sort of event should be hit with highly punitive fines - it is obviously a publicity stunt of the sort which B*n*tt*n perfected over the years. It gets the Company a wide level of free publicity that would cost billions.
It’s a very odd think to call a dessert. Obviously fine with no thought other than “what goes with Sundae? Oh I know: bloody.
I think the Derry Bloody Sunday is itself named after the St Petersburg Bloody Sunday
It was a well known whisper amongst Police officers on the mainland and our colleagues in the RUC during the troubles that McDonalds was a large contributor to Noraid. To this day I wont step across the threshold of that establishment.
I doubt it was intentional. Bad publicity is only really useful if relatively unknown. Otherwise getting one's name noticed is as likely to drive folk away as it is to attract the curious. Not a risk worth taking. American company, Portuguese establishment, wouldn't mean much there.
When (as I did this week) you watch an episode of The Apprentice and an entire team of candidates does not know the year that WWII started between them, it's hardly surprising that some young marketing buck thinks that "Sunday Bloody Sunday" is about any old Sunday.