Mamya - // //This is not about the word, it's about the time and place and context in which the word was used.//
Correct - she was speaking of toys. //
Ms. Widdicombe was indeed speaking of toys.
The issue here, is that if you or I refer to a golliwog, very few people will notice, and fewer still will care.
As a politician at election time, someone like Ms. Widdicombe has a high profile, and everything she says and writes is going to be examined and commented on.
As a politician, she has a responsibility to reign in her urge for 'plain speaking', and realise that using a contentious expression is going to bring a negative response which, by association, may be extended to her party, because some voters will conclude that her views are that of the party of which she is a member.
You could argue that this is unfair, and I would agree with you - but this is the world we live in, and a little careful thought and a little less dismissal of disagreement would paint Ms. Widdicombe and her party in a better light, and today is a pretty important time to make sure that she does so.