Food Outlet Uses Favourable Menu Picture....shocker!

[ToraToraTora]

https://www.bbc.co.uk/news/business-66654440
It's a first in deception for the food industry! PMSL!

[ClareTG0ld]

There's a clear difference between presenting things in a favourable light and presenting things in a false one.

[ClareTG0ld]

Sorry, I meant to add, I don't particularly wish to claim which side BK's ads fall on in this case, which is after all the entire purpose of the law suit (well, that and giving lawyers something to do). But that there *is* a divide between exaggeration and deception is something worth recognising, including in advertising.

[drmorgans]

We all have times when we don't look at our best. Maybe the burger had worked late or be out partying. Or had an argument with those insipid chips.

[drmorgans]

Chips? Fool! I mean fries.

[ladybirder]

LOL dm.

[Old_Geezer]

Should simply demans the one advertised and return the less attractive version.

[Old_Geezer]

...demand...

[-SharonA-]

They should include Subway!!!
Overfilled baguettes, yeah right. Hubby once asked for more cheese & ended up being kicked out!!!

[youngmafbog]

Well in the two photo's shown there the camera angle is totally different!

The other problem is that it would be impossible for every burger (or any other food) to look absolutely identical every time. We should worry if it did.

Still this is the good old US of A where suing is endemic.

[barry1010]

Promotional photos of food often are not food, or may be a completely different food.

A big disappointment is often the picture on the box. I don't know how some of them get away with it.

[Gromit]

It is not about its attractive appearance, it is about the size of the product.
If it is actually 20% smaller than the one in the promotional photograph, that is deception. If they have deliberately baked a bigger bun, and made a bigger burger, there is clearly an attempt to mislead.

[ClareTG0ld]

// Well in the two photo's shown there the camera angle is totally different! //

Yes, and I expect things like lighting will also play a part in making the advertised product look better than something produced in shops.

But that's what I mean by "presenting... in a favourable light", and is at times annoying but hardly counts as deception, any more than we sometimes flatter ourselves in our own pictures with make-up, lighting, etc. Nor is the amount of filling necessarily a problem, because that might be variable and down to the staff.

But if burgers are habitually significantly (say, 30%) smaller than advertised, that surely counts as more than just a bit of artistic licence.

At the other end of the scale I'm reminded of someone's order of fish and orange -- I'll have to dig it up, but imagine a picture of beautifully-cooked, two-Michelin star-level fish, with delicious orange sauce and perfect veg, and then getting a delivery of a half-eaten orange and two fish balls that they dropped in the fryer alongside the Mars bars.

[bobbinwales]

The main difference is the real one shown don't have a wedge of tomatoe slices. No big deal... just ask for a slice of tomatoe

[youngmafbog]

//If it is actually 20% smaller than the one in the promotional photograph, that is deception.//

OK then, how are you going to measure it. By sight is not good enough and you cant weigh the one in the picture.

Yes, I agree Clare but again how do you prove it. It needs to be on the weight and since many nutritional sites show the calories etc then this must be known?

[ClareTG0ld]

// Yes, I agree Clare but again how do you prove it. //

Well, isn't that what the court case will be about? :)

[pastafreak]

The actual products may start out looking like the promotional photo...but once wrapped, squashed into a takeaway bag or box with fries and drink, unwrapped...it will look like the mess we are more familiar with.
But that actual look won't sell. Not that BK or Macdonalds have any difficulty selling their products.

[Canary42]

Marketing dishonest - No I don't believe it LOL

[ToraToraTora]

no one knows the size of the one in the picture.

[237SJ]

I remember watching a tv prog about food stylists donkeys years ago. A chicken and mushroom pie was being photographed for a recipe. The pie was full of baking beans with a pastry crust. A separate saucepan was used to cook up some chicken and mushroom in a creamy sauce and a scoop of pastry was removed from the 'pie' and the hole was filled with the chicken mixture. Hence, a lovely looking pie with a filling spilling out of it. The food industry has always lied.

[ToraToraTora]

Just look on the box of any food in the supermarket! The contents can theoretically look like that but in practice never do. The same thing is happening here. They would have been careful to make sure in the NK picture that all that stuff was in the spec but it's dressed and set for the picture. The case will fail.