Okay okay hang on. First of all jake, while you have made some very valid points you were a bit too po-faced in your initial reply to me and I think you may have misunderstood what I was saying. I was responding to the feeling expressed in the thread question, and one of the early replies, that the media had overstated the probable spread of bird flu and SARS. And I don't believe this was in order to help the authorities to be prepared - it was the usual reason, i.e. they wanted a big scary headline. ANY disease that can kill people isn't to be dismissed as "hype" (a word I didn't use) and that's not what I was doing - I was commenting on the hysteria of the headlines at the time. There was no need for you to wag your finger at me and admonish me on how badly my remark would go down in Canada.
Neither was there any reason to solemnly inform us that the "Spanish" flu outbreak of 1918 was a bird flu. This makes no difference to my belief that the media coverage of the bird flu outbreak this year was appalling and irresponsible, with its wildly overstated death toll predictions and literally bird-by-single bird tracking of every avian death across the continents. It was uninformative, distorted, misleading journalism. As was the SARS coverage. Yes, it's the job of the authorities, be it the WHO or whoever, to act quickly and contain a disease, and this was achieved. It is NOT the job of the media to overstress "how many" could end up dying IF it spread. These are two separate issues and you seem to think I've overlapped them and am somehow denigrating the containment work. I agree with your implied comment that the successful containment never gets the same coverage, but should.
Where you're right to mention flu is that, new outbreaks nothwithstanding, people regularly die from it but this goes unreported.