I live in Southport and I am it's biggest fan. It really is a great place to live. There are excellent restaurants, great bars and fantastic shops, a great theatre and generally alot going on. There are also an array of fine hotels and loads of B&B's.
However, if I were not a resident of Southport, I would definitely not come here for my annual holiday!
Firstly, the weather - unless it is cracking the flags, then anywhere will be gloomy. Secondly, the beach is a disgusting mess! The council have allowed it to be overtaken with grass, moss and general slime, so you would not wish to sit on it! Also, the water is a murky colour and I would not want to dab even my little toe in it! There is dog muck all over the place too.
There is a large population of OAP's but they are quite entitled to live in Southport as they make a great contribution, along with anyone else who resides here.
Unfortunately, the fun fair has now gone, which attracted a lot of tourists.
Above all though, the number one problem in Southport is parking. There are not enough car parks and the place is full of pay and display, which only allows you to stop for 2 hours. Any tourist would be horrified to only be able to stay for 2 hours! Added to this, is that the streets are littered with parking attendants, who are absolutely zealous in their approach. 5 minutes late back to the car and you're hit with a ticket.
So, in answer to the question .... if the town's own council doesn't want to encourage people to come here, then I can't think why the govt, should !!