Donate SIGN UP

Advertising costs

Avatar Image
seb brown | 23:14 Tue 09th Dec 2003 | Adverts
3 Answers
I'm in the middle of a marketing assignment for university. It involves managing a creative campaign, for part of which we have to provide 'a total recommended budget figure for above-the-line media'. Does anyone know where i can get hold of infomation on general advertising costs; on tv, in magazines, in newspapers etc?
Gravatar

Answers

1 to 3 of 3rss feed

Best Answer

No best answer has yet been selected by seb brown. Once a best answer has been selected, it will be shown here.

For more on marking an answer as the "Best Answer", please visit our FAQ.
Yes, your University library should hold copies of BRAD which is the industry 'bible' for advertising costs. I had to do the same thing at Uni, it was a great project as I have to do that for a living now. Good luck and if you want any more info, I'll see if I can help.
Question Author
That's really helpful, i can have a look in the library tomorrow. As you are probably a good person to ask, do you know a "ballpark" figure for the amount of money the government spends on national campaigns for the dangers of drink driving, smoking etc? Or where i could find such info?
[Email address removed as per site policy. - AB Editor]

1 to 3 of 3rss feed

Do you know the answer?

Advertising costs

Answer Question >>