Even the Chairman admits that commercial television in the form of ITV is:
"driven to look for mass audiences, so it in a sense drives us to the lowest common denominator."
He referred to the broadcaster being stuck in a "ratings rat race". "We need to be able to move away from the ratings rat race we are caught in," the former Asda boss and Tory MP said. "We are driven to look for mass audiences, so it in a sense drives us to the lowest common denominator."
Chief Exec Adam Crozier admitted to a "remarkable lack of diversity" in ITV1's schedule
"Not chasing audiences would open up things like the arts, like more drama, like more factual programming."
http://www.guardian.c...crozier-archie-norman
Are we not fortunate to have diversity and quality provided by our Public Service broadcaster for just £145 a year.
Hip Hip ......