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Thank Heavens for the BBC - ITV Chiefs have a 'Ratner moment'

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Zeuhl | 15:35 Thu 04th Nov 2010 | News
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Even the Chairman admits that commercial television in the form of ITV is:

"driven to look for mass audiences, so it in a sense drives us to the lowest common denominator."

He referred to the broadcaster being stuck in a "ratings rat race". "We need to be able to move away from the ratings rat race we are caught in," the former Asda boss and Tory MP said. "We are driven to look for mass audiences, so it in a sense drives us to the lowest common denominator."

Chief Exec Adam Crozier admitted to a "remarkable lack of diversity" in ITV1's schedule

"Not chasing audiences would open up things like the arts, like more drama, like more factual programming."

http://www.guardian.c...crozier-archie-norman

Are we not fortunate to have diversity and quality provided by our Public Service broadcaster for just £145 a year.

Hip Hip ......
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W Sheep

And why select me and jno and not mention Davethedog and Loosehead who also belong to what might be termed the pro-BBC majority on this thread?

Odd behaviour!
.
I find I watch less and less TV as I get older and ITV the least of all . The constant unnatural breaks for ads is a factor and the lack of comedy which isn't sprinkled with expletives is another. I know the audience applause supposedly shows that's what viewers want but so much of that applause is canned , switched on by the sound controller at the end of each so called joke. If you go to the studio and watch the show and then see it on the box you can't believe its the same show. To start with you are told when to applaud and if its weak the studio turns up the volume when it is transmitted.

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