ChatterBank1 min ago
Why is the Daily Mail so obessed with Elton and David's son???
Twelve different 'stories' since December 28th!
The latest report is sheer speculation based on a rumour:
http://www.dailymail....-imagine-bought-.html
Surely Middle England has run ou of feelings of outrage on this particular piece of news?
Or it that a well that never runs dry?
The latest report is sheer speculation based on a rumour:
http://www.dailymail....-imagine-bought-.html
Surely Middle England has run ou of feelings of outrage on this particular piece of news?
Or it that a well that never runs dry?
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Naomi24
Yes it does:
http://en.wikipedia.org/wiki/Daily_Mail
However, I'll concede that it also appeals to the uneducated too (check the responses to the latest Elton story)
AOG - what does the location of these stories have to do with it? They're still in the paper\website.
Yes it does:
http://en.wikipedia.org/wiki/Daily_Mail
However, I'll concede that it also appeals to the uneducated too (check the responses to the latest Elton story)
AOG - what does the location of these stories have to do with it? They're still in the paper\website.
it seems to sell itself as a middle market paper, although by wikipedias standard i'd call it a bit down market meself.
http://en.wikipedia.o...ddle-market_newspaper
http://en.wikipedia.o...ddle-market_newspaper
sp, whilst your link is absolutely right in stating the Mail is aimed at the lower middle class, it could just as well claim to be aimed at the middle and upper working classes - but none of them represent middle England. Far from it. Just because it advertises itself as a middle market paper doesn't mean it appeals to Middle England or represents the views of the majority of Middle England. It doesn't.
"Mail views can be characterised thus: for Britain and against Europe; against welfare (and what it describes as welfare scroungers) and for standing on your own feet; more concerned with punishment than the causes of crime; against public ownership and for the private sector; against liberal values and for traditional values, particularly marriage and family life. It puts achievement above equality of opportunity and self-reliance above dependence.
The Mail celebrates achievement against the odds, particularly where no "state help" has been involved. It believes that too often the taxpayer is being taken for a ride and that bureaucrats are invading areas of private responsibility. A defining Mail story is of a single mother of 10 or 12 children (there is always a wide photograph), most of whom have different fathers, occupying two or three council houses knocked into one. This will be accompanied by a table computing the cost to the taxpayer of maintaining this "feckless" household.
There is of course more to the Mail success than its ideology. It was the first to realise how much newspapers could learn from magazines, particularly the technique of applying a current news story about a celebrity, a fashion or a fad to "ordinary" Mail readers. If Marks & Spencer re-invents itself, then ordinary Mail women are modelling their new range of clothes. If the debate is about whether mothers should go out to work or stay at home looking after the children, then the Mail will interview, at length, examples of both. It has the highest proportion of women readers of any national paper.
The Mail knows it knows its audience. This is often described as "middle England" and predominantly it votes Conservative. It is spread pretty evenly across the AB, C1 and C2 social grades. It may not be as young as some newspaper audiences, but then the country is getting older."
that arti
The Mail celebrates achievement against the odds, particularly where no "state help" has been involved. It believes that too often the taxpayer is being taken for a ride and that bureaucrats are invading areas of private responsibility. A defining Mail story is of a single mother of 10 or 12 children (there is always a wide photograph), most of whom have different fathers, occupying two or three council houses knocked into one. This will be accompanied by a table computing the cost to the taxpayer of maintaining this "feckless" household.
There is of course more to the Mail success than its ideology. It was the first to realise how much newspapers could learn from magazines, particularly the technique of applying a current news story about a celebrity, a fashion or a fad to "ordinary" Mail readers. If Marks & Spencer re-invents itself, then ordinary Mail women are modelling their new range of clothes. If the debate is about whether mothers should go out to work or stay at home looking after the children, then the Mail will interview, at length, examples of both. It has the highest proportion of women readers of any national paper.
The Mail knows it knows its audience. This is often described as "middle England" and predominantly it votes Conservative. It is spread pretty evenly across the AB, C1 and C2 social grades. It may not be as young as some newspaper audiences, but then the country is getting older."
that arti
Got to say here there are a number of things that the Mail publish that I don't agree with, however there are many things that I like to read. I am in a job where I can read all the papers and they are all the same. The only thing that changes are the targets.
The Elton John story has so many facets and of course one of the many things the mail loves is celebrity, I amsure Cheryl Cole/Tweedy is in everyday and she hasn't adopted a baby.
Jo Yeates is in every paper every day, but there has been no news or any progress since they let that chap out on bail. I am not knocking it, because the seriousness is obvious, but they really are reporting nothing.
When it comes down to it so much news media is nothing.
The Elton John story has so many facets and of course one of the many things the mail loves is celebrity, I amsure Cheryl Cole/Tweedy is in everyday and she hasn't adopted a baby.
Jo Yeates is in every paper every day, but there has been no news or any progress since they let that chap out on bail. I am not knocking it, because the seriousness is obvious, but they really are reporting nothing.
When it comes down to it so much news media is nothing.
sp1814
/// However, I'll concede that it also appeals to the uneducated too ///
You could do no other, seeing that it was you who first raised the issue.
Not by simply posting a question, after briefly taking a curious look into the Daily Mails front page, but by delving deep into the special pages that are provided for minority reading, ie. those interested in female issues or the gossipy showbiz pages.
/// AOG - what does the location of these stories have to do with it? They're still in the paper\website.///
The location has everything to do with these stories.
One expects numerous articles on showbiz personalities in pages specially provided in the paper for such gossip, just as one would expect the pages of the TV supplement to be filled with the times of TV programmes.
/// However, I'll concede that it also appeals to the uneducated too ///
You could do no other, seeing that it was you who first raised the issue.
Not by simply posting a question, after briefly taking a curious look into the Daily Mails front page, but by delving deep into the special pages that are provided for minority reading, ie. those interested in female issues or the gossipy showbiz pages.
/// AOG - what does the location of these stories have to do with it? They're still in the paper\website.///
The location has everything to do with these stories.
One expects numerous articles on showbiz personalities in pages specially provided in the paper for such gossip, just as one would expect the pages of the TV supplement to be filled with the times of TV programmes.
sp1814
/// No - that's not what happened. I noticed this new (non) story and realised that there have been a number of stories over the past few days ///
How did you realise that there had been a number of stories over the past few days, if you hadn't first conducted your search?.
As Miss Marple would have said "How very strange"
/// No - that's not what happened. I noticed this new (non) story and realised that there have been a number of stories over the past few days ///
How did you realise that there had been a number of stories over the past few days, if you hadn't first conducted your search?.
As Miss Marple would have said "How very strange"
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