If a show is unapologetic for sexism and it is actually the main basis for the humor BUT you know what to expect from the show because it doesnt claim to be anything else - then as long as the viewer has a choice, is it sexist and/or wrong.
My example would be "Celebrity Juice" on ITV2 (does anyone watch it) I think its hilarious but Holly and Fearne are ridiculed by the host Keith Lemon, its more of a skit than a gameshow?
I saw that this morning and it was very funny -she was only doing a piece to camera saying that the weather was coming up and the graphic people were still doing the map up and were cauht unawares.remember all she sees is a blue screen.
Quite a VPL though !