jomifl
Measure the diametre of the roll, measure the diametre of the tube it is rolled on, add the two together, divide by 2 and multiply by 3.142. This gives the average length of each turn/layer. Multiply this by the number of layers.
10:30 Fri 14th Feb 2014
Jom, Your formula works if we assume each layer is of uniform thickness. In practice the inner (shorter) layers are more compressed and so most layers will be somewhat shorter than the 'average' length assumed by your formula. Perhaps using the numerically rather than the calculated physically central layer as the one assumed to be of 'average' length would produce a more accurate result.
gingejbee, There's no need to unroll in order to count the number of bubbles on the exposed outermost layer, the length of which can be measured with a flexible tape or nearly approximated by multiplying the outside diameter of the roll by pi. If one is adverse to popping all of the bubbles, one need only count how many rows there are by counting the bubbles that appear along the exposed edge of the roll. Dividing the total number of bubbles along the exposed edge by the number of such bubbles along the edge of the outer most layer provides the multiple of the length of the outside layer to determine the total length of the roll.
Note: Measuring the diameter/circumference of the sheet as opposed to that around the protruding bubbles will improve the accuracy of your results.