Channel 4 Claims That Advertisers Over Represent The Black And Minority Ethnic (Bame) Community, At The Cost To Members Of The Lgbt Community.

[anotheoldgit]

https://www.dailymail.co.uk/news/article-7111087/Advertisers-trying-hard-demonstrate-diversity.html

/// A study of 1,000 adverts shown in the UK over two months found 37 per cent featured black people, though they make up about 3 per cent of the British population. ///

/// The same study also found just 3 per cent of surveyed adverts feature members of the LGBT community, which makes up around 6 per cent of the UK population. ///

[jackthehat]

Good news for you white, heterosexual 91%, I would have thought.
Less reason for you to complain, in any case.

[dannyk13]

Can you tell, from seeing a person appearing in an advert whether that person is LGBT? I cannot see the purpose of this survey.

[Spicerack]

Two blokes kissing each other tends to give the game away, danny.

[anotheoldgit]

dannyk13
There is a particular one, but I can't think what it is advertising, but it consists of a group of females and one showing an enormous amount of leg, looks clearly male to me.

[Old_Geezer]

Unless one opted to sell specifically to the LGBT community, why would they associate their product with it ? Regardless what percentage of the population consider themselves LGBT.

[-Talbot-]

AOG
dannyk13
There is a particular one, but I can't think what it is advertising, but it consists of a group of females and one showing an enormous amount of leg, looks clearly male to me.




Ah... I know the one AOG, nice legs ain't they?

[anotheoldgit]

Old_Geezer

It don't work like that, their products are aimed at the general public per-se and since the LGBT are part of the general public, why not?

The black communities are also part of the general public, but by percentage less so.

[douglas9401]

Ain't inclusivity wonderful?

[pixie374]

I don't really give a monkey's, tbh. The obvious observation, is that if you are still noticing that people are lgbt or non-white, we still have a very long way to go and they need to be represented much more. Are they not just "people" to you, yet, aog?

[anotheoldgit]

pixie374

/// Are they not just "people" to you, yet, aog? ///

Yes of course they are and have always been so, and I hope other people can recognise people from other species and black from white?

Whilst I can recognise gays by their speech or body language, they are still somewhat unrecognisable from heterosexuals. But most who I have met are very nice chaps and prove to be very good entertainers, perhaps that's why they are well represented in show business?

But just to get back at your rather rude dig at me, it would seem that they are not just people to those that find a need to label them with such names of recognition as LBGT & BAME.

[naomi24]

//The obvious observation, is that if you are still noticing that people are lgbt or non-white, we still have a very long way to go and they need to be represented much more. Are they not just "people" to you, yet, aog? //

The obvious observation is that they are not just people to the advertisers. If they were, the advertisers wouldn't be going to such efforts.

Perhaps they should just forget about the rest of us and use only people from minority groups.

[webbo3]

\\The same study also found just 3 per cent of surveyed adverts feature members of the LGBT community, which makes up around 6 per cent of the UK population.//

What do they look like? how would yo know if someone is gay ?

[agchristie]

//Perhaps they should just forget about the rest of us and use only people from minority groups.//

Better still Naomi,forget all advertising!

[mushroom25]

I have noticed that an awful lot of men portrayed in adverts have beards - not the neatly trimmed hair that enhances the lines of the face, but a tangled fuzz that obscures the wearer's neck and most of the face.

is there an "ist"-ism for those who don't like beards?

[Old_Geezer]

I think you will find, AOG, that marketeers want to appeal to as many of the public as possible, not try to look inclusive to the possible detriment of sales.

[cassa333]

I’ve said privately for a while that advertisers are using more minority actors in adverts.

Perhaps they should use the % of the population as a guide to demographics of adverts!

Or targeted in areas as to who will be in the advert. I’m sure in London there are more black people than in the whole of my county let alone my city.

[Deskdiary]

Do people still watch adverts?

That's a genuine question - I watch pretty much everything on catch-up or stuff I've recorded, but if there's something I particularly want to watch, I'll start recording it, and then start watching it 20 minutes or so later so I can FF the ads.

But if they are over representing minorities, I couldn't really care any less if I tried. An advertisers job is to appeal to as many people as possible in order to flog the wares they are selling - if that means including a Chinese lesbian one-armed pygmy, well so what.

It does make me wryly smile in many police dramas though how the most senior police officer is often a woman (yep, ticked that box), or black (yep, ticked that box), and, although for the life of me I cannot remember which drama it was, there was one where the top cop was black and female (wahey - ticked two boxes). I'm just waiting for the programme where the top job is a transgender, gay, Indian, paraplegic with a stutter, so they can tick lots of boxes.

I don't care, I watch them because I enjoy them, but it's just so obvious.

[anotheoldgit]

Deskdiary

/// It does make me wryly smile in many police dramas though how the most senior police officer is often a woman (yep, ticked that box), or black (yep, ticked that box), ///

And also in these dramas although suspected as the criminal the Black guy always turns out to be the hero, good guy.

Also in the real police documentaries, it is very rare to see a black person arrested and taken away in handcuffs.

[fender62]

considering there are 3 million odd muslims in the uk, never see advert with a burka or niqab clad woman or possibly a man attired.
maybe it would be racist to show them, or that the general public do not want to see them on tv..

[vetuste_ennemi]

//considering there are 3 million odd muslims in the uk, never see advert with a burka or niqab clad woman...//

I don't think you've been paying attention, Fender. Rent-a-Scarf has been doing enormous business. I first noted it a couple of years ago, always two young attractive women in the audience, cameraman constantly panning to them. Full head scarf, like all the hair covered. I assumed that it was just the same two Sikh actresses being kitted out and shipped around the various shows. But actually Rent-a-Scarf went viral as they say, and massive demand has brought a whole crowd of extra players in, some of whom, possibly, are Muslim, and some of that subset who actually, in private life, actually wear the uniform.

I, having lived and worked in west London for thirty years, know far more Muslim women than most of AB's Islamophiles, especially those living in the Cotswolds thirty miles from the nearest mosque. The majority do not cover their hair.

But not the media's Rent-a-Scarf. You now see Scarfy laughing her head off in the Apollo Theatre, enjoying the Latin dance sequences in Strictly Come Dancing and generally pushing the phoney line that women who are fully scarved embrace modern British culture, including its lewd dancing and dirty jokes.