bread used in supermarket sandwiches

[glenis]

why don't supermarkets sell the bread that the sandwiches are made with? from sainsbury i bought an american style hot salt beef on rye bread wirh carraway seed ,and the bread was the nicest bread i have ever tasted but they don't sell it,i have also had bread with herbs in, bread with sun dried tomatoes in, really really delicious breads but why don't the supermarkets sell these loaves ????

[Daave]

they sell the sandwiches for about �3

packaging costs, probably about 30 - 40p per packet

actual food costs about �1 - �1.20 (at a guess although it is probably way less for both)

so, profit margin = 100%

you get about 27 slices of bread in a loaf, so you're talking bread from the sandwiches costing at retail to hit the same profit at about �15 a loaf but they wouldnt be able to sell a loaf for this, your talking around the �1 mark


plus the supermarkets probably dont have access to the ingredients, the sandwiches are provided by another company altogether, tescos/sainsburys etc will have gone through health and hygene reports for the supplying company and made sure they are a reputable supplier but nothing indepth to ingredients.. so theyd have to find a bread supplier that made a similar product, and none of warbatons hovis etc have taken the risk of making anything this adventurous for the consumer market

so basicly, tehy want you to buy the expencive sandwiches, instead of buying the ingredients to make them yourselves

there are a few ingredients you wouldnt be able to copy anyway,

ever tried cooking bacon the way it is in those sandwiches? its far from easy, youd have to buy a pack of pre-cooked sandwich bacon (i think sainsburys sell this) and it costs about �5 a pack......

[Narolines]

Shop at a decent supermarket - everything in Waitrose sandwiches is available in store......