The art of marketing.

[Lonnie]

>> Two beggars are sitting side by side on a street in Rome. One has a
>> cross
>> in front of him; the other has the Star of David. Many people go by and
>> look at both beggars, but only put money into the hat of the beggar
>> sitting
>> behind the cross.
>> A priest comes by, stops and watches throngs of people giving money to
>> the
>> beggar with the cross, but none to the beggar with the Star of David.
>> Finally, the priest goes over to the beggar behind the Star of David and
>> says: "My poor fellow, don't you understand? This is a Catholic country,
>> this city is the seat of Catholicism. People aren't going to give you
>> money
>> if you sit there with a Star of David in front of you, especially when
>> you're sitting beside a beggar who has a cross. In fact, they would
>> probably give generously to him just out of spite."
>> The beggar behind the Star of David listens to the priest, turns to the
>> other beggar with the cross and says: "Moishe, look who's trying to teach
>> the Goldstein brothers about marketing ."