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Jonathan Ross 'worth 1,000 BBC journalists'
Jonathan Ross last night joked that he is worth more than 1,000 BBC Journalists. Ross' comments at the British Comedy Awards, were in response to criticism of his �6M year contract with the Beeb.
http://www.telegraph.co.uk/arts/main.jhtml?xml =/arts/2007/12/06/nross106.xml
Ross or 1,000 journalists?
http://www.telegraph.co.uk/arts/main.jhtml?xml =/arts/2007/12/06/nross106.xml
Ross or 1,000 journalists?
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For more on marking an answer as the "Best Answer", please visit our FAQ.Mr Ross is a very lucky man.
He has cornered a niche market and he's valuable to the BBC because literally no-one else on telly, either on the BBC or commercial channels, can guarantee a key audience of 18-34 year olds.
This market is the most valuable to television execs. They all want to get the slice of that demographic.
This is why he, Chris Moyles and the like, get paid so much. It's because of who they attract.
He has cornered a niche market and he's valuable to the BBC because literally no-one else on telly, either on the BBC or commercial channels, can guarantee a key audience of 18-34 year olds.
This market is the most valuable to television execs. They all want to get the slice of that demographic.
This is why he, Chris Moyles and the like, get paid so much. It's because of who they attract.
the BBC have been criticised for paying him that much on the grounds that there's no competition. Channel 4 (say) couldn't come near to offering him that kind of money on the open market; and Sky almost certainly wouldn't either. (Otherwise they'd have poached him already.) I think the Beeb have greatly overrated his worth. I'm not too certain what his demographic is (he's on Radio 2 rather than One) or how much it matters to the BBC: it matters to advertisers, but the Beeb doesn't have any.
I can't stand Jonothan Ross,I don't know why I just find him creepy and repulsive. I was just sent a link to this story in the Daily Hate about him and Fern Britton.
http://www.dailymail.co.uk/pages/live/articles/sho wbiz/showbiznews.html?in_article_id=500018&in_ page_id=1773&ct=5&ico=Homepage&icl=Tab Module&icc=picbox&ct=5
http://www.dailymail.co.uk/pages/live/articles/sho wbiz/showbiznews.html?in_article_id=500018&in_ page_id=1773&ct=5&ico=Homepage&icl=Tab Module&icc=picbox&ct=5
Reverandfunk
The BBC themselves report him being paid �18M over 3 years.
http://news.bbc.co.uk/1/hi/entertainment/50883 66.stm
The BBC themselves report him being paid �18M over 3 years.
http://news.bbc.co.uk/1/hi/entertainment/50883 66.stm
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