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Who are Joneses?

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Susmith | 12:50 Tue 30th Jan 2001 | Phrases & Sayings
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Why is it keeping up with the Joneses rather than anyone else?
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It's from a comic strip called, strangely enough, 'Keeping Up With The Joneses' by Arthur R Momand, which was first syndicated in US newspapers in 1913. It ended in 1931, during the Depression.

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