Okay, but seriously I do find it one of the most irritating expressions and it seems to have appeared from nowhere in the last year or two. The problem is, most people would rather not excercise their brains too much and it's a lot easier to speak in cliches than bother to use original constructions. Same applies to the flood of bland entertainment in which we are drowning these days, from soap operas to pop stars - nothing to stimulate the mind, just maintain our positions as post-Thatcher drones happy to do, buy and consume what we are told, by our new corporate leaders.