It doesn 't taste nice, you just think it does because its expensive. (You see, after paying all that money, you only have two choices: either you make yourself believe its tastes nice, or you have to face the fact that you've been a silly billy and wasted your money)
I don't like it but that's what taste is all about some people love a particular taste whilst others loath it. As my grandma used to say, it wouldn't do for us all to be alike