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Sixth Sense

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Birchy | 19:04 Wed 04th Jul 2001 | Phrases & Sayings
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When - exactly - did media types first start pronouncing the word "sixth" as "sikth"? Or are pronunciation standards simply slipping?
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Well, Birchy, on first reading I thought you'd written 'sikh' rather than 'sikth', but you're right, some people - media types or not - do pronounce it that way. Perhaps they always have. And, as for standards of pronunciation slipping, well, that depends on your viewpoint. If you subscribe to a strictly RP ethos of pronunciation, then the prevalence of regional - especially Esturine - accents on TV and radio would be irksome. However, if you have a more demotic and egalitarian stance, then it might be perceived as a good thing.
Standards are slipping - another media mispronunciation is "secetary" of which BBC newsreaders are particularly guilty, and 'Febuary' is another - I'm sure the list goes on!
I think that it happened around the same time as women lost the ability to pronounce "S", as in Shtreet.

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