Tim Howard is only partly 'keeping his identity' in that most British professional footballers call soccer 'football' most of the time.When they don't they call it 'soccer' Many British people,(myself included) have always called it soccer. If Tim Howard had no American accent, his only risk in saying 'soccer' would be that he'd sound rather middle class (since working class people mostly call it football all the time) ' ! . The game has been called soccer since the rules were codified in 1863 (by toffs meeting at Cambridge University) and the governing body , the Football Association, established.(The word soccer was informal, modelled on 'rugger' for 'rugby union football'' , the 'soc' being from the formal name of the game viz asSOCiation football)