The eventual choice of December 25, made perhaps as early as 273, reflects a convergence of Origen's concern about pagan gods and the church's identification of God's son with the celestial sun. December 25 already hosted two other related festivals: natalis solis invicti (the Roman "birth of the unconquered sun"), and the birthday of Mithras, the Iranian "Sun of Righteousness" whose worship was popular with Roman soldiers. The winter solstice, another celebration of the sun, fell just a few days earlier. Seeing that pagans were already exalting deities with some parallels to the true deity, church leaders decided to commandeer the date and introduce a new festival.
Western Christians first celebrated Christmas on December 25 in 336, after Emperor Constantine had declared Christianity the empire's favored religion. Eastern churches, however, held on to January 6 as the date for Christ's birth and his baptism. Most easterners eventually adopted December 25, celebrating Christ's birth on the earlier date and his baptism on the latter, but the Armenian church celebrates his birth on January 6. Incidentally, the Western church does celebrate Epiphany on January 6, but as the arrival date of the Magi rather than as the date of Christ's baptism.