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Oh B00, it's just the most ghastly monstrosity.
Whichever town planners looked at the design for a huge, butt ugly, grey concrete horror, with a ludicrous square block on top, and thought ... "Yes, I think we could picture that on the sea front ..."
... Well, they should be chained to the railings across the road, and made to sit and look at the bloody thing.
It is, by a million miles, the ugliest building on the whole sea front.
It's probably the ugliest building on the south coast.