It wouldn’t be an absolute ‘natural English’ substitution, Ossian. As setters we aim for that, of course, but, failing that, we look for grammatical logic. If you take a sentence like “The team’s performance was impressive” you could instead say “The team’s performance impressed”.
Although this clue goes a small step further by basing itself on the synonyms ‘massage’ and ‘knead’, the principle is the same. There is an extra level of difficulty, I suppose, in that the past tense verb is equated to the person doing it, but that’s fair. For example, none of us would see a significant difference between “He won” and “He was the winner”.