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perdell | 19:25 Sun 10th Jul 2016 | Crosswords
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6 car developed by Ford 1958 whose name became a byword for any significant failure
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EDSEL
19:26 Sun 10th Jul 2016

EDSEL
Edsel

The Ford Motor Company lost $250 million on the Edsel's development, manufacturing and marketing.
The very name "Edsel" became a popular symbol for a commercial failure.

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thank you so much for yourhelp

Glad to help, and thanks for BA.

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