Please Help Me- Homework About Market Research

[alaric]

Product..................Data Type.....2011.....2012......2013......2014.....2015.....2016.....2017 (litres)
Bottled Water.........volume.........73,0.....71,1.....72,6.....74,8.....78,3.....80,1.....82,2
Carbonates.........volume..........45,8.....45,5.....45,8.....46,0..... 43,0.....42,0.....41,8
Concentrates........volume...........1,3.........1,3........1,4.........1,4.........1,5.......1,5.......1,5
Fruit Juice...........volume..........49,9.....45,2.....44,2.....43,5.....42,9.....42,7.........42,4
RTD Coffee.........volume.........0,0..........0,0.....0,0.....0,0........0,0...........0,0........0,0
RTD Tea Total.....volume............4,7............4,7.....4,8.....5,0.......4,9............4,8.....4,7
Energy Drinks......volume.............5,1...........5,2.......5,3.....5,5..............5,8.....5,8.....5,8



Product..........Data Type...2011.....2012.....2013......2014.....2015.....2016...2017 (local currency)
Bottled Water.....value.....56,7.....57,1.....59,4.....61,7.....64,3.....66,5.....70,8
Carbonates.......value........51,2.....51,7.....53,2.....54,7......52,9.....52,6........54,1
Concentrates.....value........3,4.....3,5.........3,7......3,7........3,8.........3,9........4,0
Fruit Juice........value.......56,3.....53,1........54,5.....56,6.......58,1.....59,3....60,7
RTD Coffee....value........0,1.....0,1..........0,1.......0,1..........0,1.......0,1........0,1
RTD Tea.......value........6,4.....6,6..........6,8.......7,2..........7,1.........7,0.....7,1
Energy Drinks....value.....13,3.....13,6.....14,1......15,0.........16,0.....16,6.....17,4


[14:47, 18.5.2018] Sister:
[14:48, 18.5.2018] Aysu: Do you think it is growing/dropping in volume terms?
Which is the best performing sector?
Which sectors will be best performing during next 5 years and why?
What are the key factors determining unit price movement?
Which companies and brands are leading the categories and why?

[aelmpvw]

am i losing the plot or does anyone understand this question?

[Guilbert53]

So when you get a job in Market Research who you going to turn to for help then?

Work it out yourself.

[ludwig]

//Which is the best performing sector? //

Probably the one where the numbers have increased by the highest percentage between 2011 - 2017

// Which sectors will be best performing during next 5 years and why? //

I don't see enough information there to answer this.

//What are the key factors determining unit price movement? //

Probably things like sales volume, inflation rates, currency exchange rates, supply level - e.g bad courgette harvest = higher courgette prices.

//Which companies and brands are leading the categories and why? //

I don't see enough information there to answer this.