Bloody hell, you can't say bloody hell anymore!

[Gromit]

The Ausralian tourist board has been ordered to remove posters because they use the slogan "Where the bloody hell are you!" People have been deeply offended and complained.

http://news.bbc.co.uk/1/hi/uk/6501439.stm

Are people sometimes a bit too sensitive?

[curlyperm]

Bloody Nora! I'll say they are tut!

[Oneeyedvic]

I can't say it bothers me and I know that our Heir to the throne uses the word Bloody - and since it is not asterisked out on this site, one would think it is an 'acceptable' swear word.

That said, if a 4 year old said it, would I be happy - honestly - I'm not sure.

[youngmafbog]

You have to wonder at the 32 who complained, do they not have anything better to do with their petty little lives. Contract this however with the millions who will have seen it and just walked on. Sometimes in this country we do spend a little too mauch attention to minorities.

That said you have to draw a line somewhere. Allow bloody and the line moves further next time so it should be stopped in this instance

[Misky]

It's not something I would dream of complaining about, but nor would I dream of saying it in front of my mother (I'm 39). I wouldn't like to see a poster with that on, I don't think - I would roll my eyes and tut at the way the country's going - children's tv allows "fart" on it now!!

[Dolly1308]

What a load of baloney !!! Kids today are saying the F- - - word and I've not seen anyone fainting at hearing it !! Give us a break and get a life !

[B00]

Gotta admit, it doesn't personally bother me, I've said worse!, but I did do a double take when I heard the words on the TV advert.

And yes, in answer to the original question, people are sometimes wayyyyyyyyyy too sensitive.

[joko]

my dad says 'bladdy' - because he says it 'sounds nicer'...mmmm?
he has a mild liverpool accent so it just sounds daft, as here we would say 'bluddy'

[Booldawg]

I totally agree with the decision. The expression is offensive to the Christian faith and seem as blaspheming agaisnt the blood of Christ. Even though Australia and most of the Western world is largely viewed as being secular, Christianity is still plays a large role in the community. As we are so quick to pander to the feelings and emotions in the name of political correctness of other religions then why shouldn't we observe and react to the concerns of what we loosly categorise as being 'our own'?

[Gromit]

Booldawg,

The blasphemous charge is unfounded.

Oxford English Dictionary says...

Bloody "17th origin- After the 18th century, until quite recently, bloody used as a swear word was regarded as unprintable probably from the mistaken belief that it implied a blaspemous reference to the bllod of Christ."

[Booldawg]

OK, but we got you on the 'hell' bit though ;-)

[Whickerman]

They're running the ads here in Ireland, and they're pretty good - I want to go there now!

Maybe we're not so sensitive?

[chitchat]

The ad is also shown here in NZ and its the norm to say it over here. We have a TV ad about windscreen replacement, and the catchphrase is "show us your crack!". I would like to see that one getting past the ASA!