Why Is It Tv Evolved Into Such Large Monthly Bills?
When I was a kid television had a knob to select channels 2 through 13, and everyone had an antenna on the chimney. Not everyone had signals strong enough to pick up all of the broadcast channels so in some rural areas they only had a strong enough signal for 2 or 3 channels. I was pretty fortunate, living on Long Island N.Y. we had 9 channels to choose from. Television was free back then, or let me say you didn’t have to pay a monthly bill to get reception. True, the sponsors who ran the commercials paid for airtime so the products we purchased from them reflected their cost of advertising. So it wasn’t really free, but there was no monthly bill. Personally I think my mother would have bought Wonder Bread whether there was a commercial for it or not.
Then in 1976 (I Googled that year, didn’t exactly remember it.) along came a great new concept. At least new to where I lived. Cable TV. Cable TV had a few (we only had 1) commercial free channels, we had HBO. Imagine that, no commercials on your home television. Of course you paid for that privilege but it was sure nice.
Fast-forward 39 years. We now get all of our television over the cable, no more antennas on the chimney. Some of us live in more rural areas now so we get to use a dish to get our channels. But what is strikingly different is, at our house, we get to pay $86 a month for the service with one big difference, every channel has commercials. Even if you have a cable running to your house, you still get the commercials, no extra charge. If I paid more I could still get the premium movies but then I go over $100 a month. A line in the sand I am unwilling to cross.
My question is how did network TV run for all of those years supported solely by commercials? Now it seems the cable networks get the income from the commercials and the income from the viewers. How is that right? What laws were put on the books to make that entire transition happen? Seems to me the public took a beating. Take that $86 a month times 12 months times about 90 million cable subscribers in America and you’re talking 90 billion dollars. Talk about an economic stimulus!