“The question should be this....how can it be legal to charge such ludicrous interest rates in the first place ?”
Have a little think, Mikey. Suppose you’re in the business of lending cash to people you don’t know. A customer wants to borrow £100 for two weeks. If you charge him the current rate for “normal” loans, say a generous 5% p.a., for the trouble of risking your hundred quid with someone you don’t know and have never met, you will receive a little under 20p in interest. Worth it? I don’t think I’d be bothered.
It is simply not appropriate to use the APR calculation for very short term loans. In the example I gave above it would be foolish for any business to provide that loan for less than a tenner - and even that must be paring margins to the bone. It simply wouldn’t be worth the trouble. That’s around 250% p.a.
No, the question that should really be asked is how can the interest rates such as the one I have just described be presented in such a way as to make them appear acceptable (which I believe they are). The main risk with loans is default. I imagine these loans have a far higher rate of default than more conventional long term loans. The cost of default (£100 plus associated costs) is the same whether the sum is lent for a week or a year. Sufficient income to cope with such defaults cannot be made at 20p a throw and to compare the interest rates on the same basis is simply misleading.