Curiosity really. How much does a gaming company pay Facebook to launch its game? As I understand it the gaming company uses its own server through a FB portal.
Also, does the gaming company (is the term 'developer'?) have any control over the the adverts shown?
Alot because fb is one of most used apps or site on the planet so that's why they charge them a lot and secondly ya it's not developer that's do marketing but ya marketer always have some control on their fb adverts.