All Of The 400 Wilko Shops To Close.
So whats happened is the question? Is it because there are so many other shops selling the same goods like B&M, Pound shops, and the like of. Did Covid drag it down to no return, online sales drag it down. There could be many reasons that you could turn too.
The one that I seem to favor is maybe very bad management at a high level, and shop level. Why do I come to this conclusion? Well to have 400 shops for a start, and being in almost every town, or nearby, its hard to understand how they can fail, not to mention their buying power, and what I would think a massive turnover.
The other reason being their pricing policy, I went in many Wilkos and found them to be very expensive for basic every day items, cleaning products, personal health products etc, it was almost as if they had lost touch with prices elsewhere.
The other thing I noticed, that's been going on for many a year, is the sheer neglect of their house plants that they have always sold.
They would one week have a whole boat load of fresh plants delivered to the store, maybe up to a 100 or so, within a week or two these plants would be let to wither away for the sake of a drop of water, water that would keep them looking fresh and tempting to by, but know, dry as a bone and dead, whats the shop manager doing to let this happen? and the given excuse to head office for the loss of such plants, that had a retail value of £5 /£10 on sale now (dead) no chance of revival, 50p
You may think that this loss for a big company is a drop in the ocean, but when you multiply the loss over 400 shops its not., and if you have neglect in this area you can bet your bottom dollar the waste does not stop there.
It could be that they get so big that they just don't have the manpower to cope, its not to long ago that they opened a new one near me, massive shop, and why on earth do they install 20 plus checkouts when they know full well they are never going to staff them all. They must have known some time back that the company was struggling when they went forward with the opening of this store, and no doubt others. It could however be that there's been so much junk sold now that people have had there fill, because a lot of the house wear Wilko sold was of very poor quality in my view. Cheaper house wear products tend to attract young couples, first time house buyers, and that market is not great. So do you have a view of the above?