This would be true in relation to the fork, but not the ground. Indeed, it's necessary for the top and bottom of the wheel to be moving equally and oppositely relative to the fork/axle, otherwise the wheel would quickly lose its shape (or fall off the axle, or some such). Relative to the ground, no part of the wheel would be moving backwards at any point in the motion.
The overall forward motion relative to the ground is being generated, at least partly, because of contact with the ground that's generating friction. Indeed, since the wheel is "trying" to spin backwards against the ground, the frictional force points *forwards*.