The calculated figure is (or should be) expressed as the number of stars/galaxies in the VISIBLE universe. It is impossible to know how many more there are that we cannot see.
The figure is calculated by taking a photo with a telescope of small parts of the sky. The number of galaxies in the photos are counted and their brightness is used to work out how many stars are in them. That figure is then multiplied by the mumber of these parts (photos) it would take to cover the whole sky.
So there is some actual counting (of the galaxies) and some esimation (of the number of stars in a particular galaxy, and the assumtion that the photos taken are typical of the sky as a whole) so ultimately it is an estimate and I am unsure of the error margin but I would guess it is nowhere near 10 times.
And the definition of an "estimate" is a probable figure, not an exact one so nobody is saying that they actually know.