As a very quick and dirty experiment, I took the 'Earth' shot of the sundail, bunged it in Photoshop and added a red layer. I set the red layer to 50% opacity, and experimented with different layer types. Difference produced an effect not entirely dissimilar to what the conspiracy theory website above has.
It's almost as though taking a photograph in an environment where the light has a red quality explains the discrepancy...
However, a more pertinant point is that the colour images are built up by compositing muliple images taken via the same camera with filters on them. Therefore, there is an inevitable element of colour balancing to produce the colour images you see. It took me about two minutes on the NASA site to find this out (
http://marsrovers.jpl.nasa.gov/gallery/edr_fil ename_key.html), but apparently this isn't worthy of mention on your paraniod woo woo's site.
Of course, it's much more likely that communist aliens are manipulating our minds. ;-)