My Hubby and I are quite the tattooed couple, and we apply bepathen for the first 3/4 days about 2/3 times a day. And then after this we use oilatum, which is more of a moisturiser than a cream, it gives the tattoo a chance to breathe, and helps with the colour.
Whatever you do, don't be tempted to pick it! everyone has different healing times, my husband takes about 5 days, I take about 3 weeks. But I would personally switch from bepanthem to something lighter like oilatum.