As the 12 days of Christmas finish on 6 January, the Feast of the Epiphany (the arrival of the Wise Men/Kings with their presents of gold, frankincense and myrrh) then it makes sense for a Christmas section to remain functional until midnight tomorrow.
But will there be a Valentine's Day section to replace it, though, where 'gift ideas' - like the 6-pack and BJ - can be exchanged?