Tesco Delivery Substitutions - Clever Marketing?

[barry1010]

I've been buying my weekly groceries from Tesco online for a few years. It is only recently that I have been given substitutions, always their cheapest own brand substituted for a more expensive product. I am charged the cheaper price and have the option of refusing to accept the subs.
Today it's coffee. I'm wondering if this is deliberate in the hope I will prefer the more expensive item and buy it in future.
What do you think?

[Old_Geezer]

If they send a cheap shop brand version, how does that help you to decide to buy the more expensive version, when that was what you were already ordering ?

[bhg481]

I think you're looking a gift-horse in the mouth.

[choux]

I hope you don't prefer Heinz beans products
https://www.dailymail.co.uk/news/article-10968267/Shoppers-face-shelves-Tesco-Heinz-pulled-baked-beans.html

[barry1010]

OG, I order the cheapest own brand and they send a premium, more expensive own brand

[barry1010]

I expect you are right, bhg.

[bhg481]

If you ask for the cheapest possible and they haven't got any, there's only one way they can go.

[barry1010]

They are not obliged to supply a substitute, though.

[bhg481]

barry - you can ask for any items to be substituted if they don't have the ones you want. eg, we always allow eggs to be substituted but ask them not to send a substitute for milk (because we don't want either full-cream or skimmed).

[barry1010]

Yes, there are certain things I won't let them substitute, too

[Hopkirk]

So you order the cheapest, they send a more expensive one but charge you for the cheapest? That's a result isn't it?

[barry1010]

Depends on whether I like the more expensive one, we get stuck in our ways. It's mainly stuff I cook with, such as apple juice and tinned tomatoes