//What are the 17 areas where the vouchers will be made available to eligible pensioners?
• Glasgow
• Strathclyde
• Greater Manchester
• Liverpool
• Wirral
• Newcastle North
• Sunderland
• Huddersfield/Barnsley
• Sheffield
• Birmingham
• West Midlands
• Glamorgan
• Newport
• North Wales
• Lambeth
• Croydon
Who is eligible for the voucher?
Pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits will be able to claim a £30 voucher for food and other essentials if they live in one of the 17 areas.
The Rothesay Foundation say more than 40,000 people will have the opportunity to claim a voucher.
Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday.//
https://www.itv.com/news/2022-08-08/how-to-claim-icelands-30-pensioner-voucher-and-are-you-eligible-in-your-area
If they rolled it out nationwide it would run into millions of people, rendering the scheme financially unworkable. Some you win, some you lose I guess.