Hi dreamracer you are like many motorists nowadays everybody is rushing to and thro about their everday lifes and forget about where they park or for how long there are many out of town stores now asda,sainsburys,tescosBaQ etc who all charge for parking so the best thing to do is send a letter to the address on the back of the fine ticket explaining your case they might reduce the fine.If not then i would pay up and next time just take a few seconds to look for signs or lines on the road when you park your car next time you use it .good luck.