the confectionery giant[Cadbury] is planning to reintroduce Wispa, which was axed four years ago, for a limited period at the end of the year. It will receive 1m in marketing support, which is expected to include TV.
One industry insider says the company hopes that bringing back Wispa will help to generate a bit of Cadbury nostalgia. He adds that the company is struggling to shift volume this year and has stopped promoting its products after many independent retailers refused to increase prices.]
http://www.marketingweek.co.uk/item/56711/254/ 260/3